He's a pretty bad speaker. He can read a teleprompter alright, but his speeches are riddled with lies. Without a teleprompter his speech is uhhh... ummmm... ahhhhh.... not very impressive. Debates with Hilary were embarrassing. Off-prompter remarks, even clear ones regarding respecting the sacrifice of our military service men are... uhhhh... ummmmm.... ahhhhhhh.... Strangely broken up.
Why does he have such a hard time choosing words to say something like "We can never repay the debt we owe these brave men and women" or something like that? Hell, he uhhh ummmm ahhhh's in shorter, simpler statements than that. Because he's not a particularly talented or skilled speaker.
I'm tired of people who say he's a brilliant speaker because they want to pretend to give him respect and credit where it's due. He's a pretty decent reader, if you can forget the embarrassing and just weird instances of him mispronouncing common words, even many months apart--because he's, apparently, so weird and surrounded by such weirdos that nobody corrected him after his first embarrassment.
Romney does similar things, if just not as bad. The problem is that simple people like being given simple slogans that their simple minds can pretend they actually thought about and came to logical conclusions about.
This is why I find advertising and marketing so distasteful: Because it's all about making simplistic and completely uninformative messages for idiots. Because that's what works. Most people are really, all joking aside, pretty ignorant and stupid. They really don't care. This combines with the fact that they probably wouldn't get it if they did.
[I wish I could obey forum rules]