Topic: Soft power or hard power?

For those of you who don't know the difference, allow me to explain. Soft power is power obtained by bonding (charisma, favors, empathizing shared values and flattery etc) and hard power is power obtained by more overt actions like having the ability to provide rewards (money, resources and weapons etc) or punishments (coercion and embargos etc).

Lately, there has been a hype in circles of political science that soft power is a highly valuable tool to increase in international relations, if not preferable to hard power. In fact, Chinese leaders have recently focused on increasing their own soft power, with investments in cultural exports and the 2008 Olympics. As would be expected, of course, many critics have argued that the costs of soft power are immense and the investments are less secure than strategies focused on hard power. I happen to agree with them. Soft power may have its uses, but it also has considerable limitations.

Machiavelli's "The Prince" couldn't do a better job explaining the limits of soft power. While he admits it's good to be loved and feared, between the two being feared is the best option. His reasoning is that while being loved may inspire the cooperation of others in periods of convenience, when you need their help in a time of adversity they will disappear. We see this every day. People may have superficial friendships by virtue of their likability, but when they really need their help their friends are gone. If, on the other hand, your friends are in some way dependent on you or you have a symbiotic relationship with them, then you can expect them to stand by you in a time of adversity. In the case of a ruler, they can expect the same if the adversity will cost their friends too, or if they are afraid of being punished for desertion. Incentives also work as an exchange for support. An unpaid army just isn't going to fight as well as paid one.

Ultimately, I think the soft power hype over rates its usefulness. It may be useful for breaking ice or establishing trust, but in the end hard power is more reliable. The bottom line is that statesman want to maximize their power, and if you can not offer them an incentive or threaten them with a punishment, you can not expect to reliably receive their cooperation. Hard power strategies may be more expensive, but they are also more reliable.

Re: Soft power or hard power?

Just to add a comment:

I think Obama relies too heavily on soft power, and I predict that throughout his presidency he will consistently forgo a hard power strategy when it is both more profitable and reliable than a soft power one. If indeed he does do this, I also predict that the US will decline even faster than it is currently.

Someone please give Obama a copy of "The Prince."

Re: Soft power or hard power?

How was the Bush hardpower strategy profitable?

The inmates are running the asylum

4 (edited by Justinian I 08-Jun-2009 12:11:33)

Re: Soft power or hard power?

> esa wrote:

> How was the Bush hardpower strategy profitable?>

There are many hard power options, and not all options are equal. Some in fact, like the ones Bush chose, are down right stupid under certain circumstances. It may be that providing the incentive of aid is more effective than coercion or vice versa. However, the most effective and reliable strategies in international relations are typically ones that fall within the boundaries of hard power.

Re: Soft power or hard power?

Soft power can achivie things hard power cannot. For instance is the business world (ive studied this in leadership psychology) you can aspire people with soft power (influence) to work efficiently, trought giving them motication and internal joy for their work. While you can fear people into staying at work or working hard, the minute you turn your back they will be taking breaks etc. In addition hard power often has transaction costs when implicated, such as costly routines to catch slackers etc. Furhtermore soft power can often be much more effective to aspire creativity and inovation (look to google)

LORD HELP OREGON

Re: Soft power or hard power?

Bush crushed Saddam and broke Al Qaeda's back globally.

I think people are going to miss how effective Bush was in curtailing Al Qaeda.

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Steve Jobs has ruined this joke.

Re: Soft power or hard power?

Why are hard power and soft power mutually exclusive with one another?

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Re: Soft power or hard power?

Abit of both is needed to run a country big_smile

Frenzy
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Re: Soft power or hard power?

"Speak Softly and Carry a Big Stick" - Teddy Roosevelt

(note: This is actually a West African proverb, which I found historically interesting)

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Re: Soft power or hard power?

> Noir wrote:

> Soft power can achivie things hard power cannot. For instance is the business world (ive studied this in leadership psychology) you can aspire people with soft power (influence) to work efficiently, trought giving them motication and internal joy for their work. While you can fear people into staying at work or working hard, the minute you turn your back they will be taking breaks etc. In addition hard power often has transaction costs when implicated, such as costly routines to catch slackers etc. Furhtermore soft power can often be much more effective to aspire creativity and inovation (look to google)>

Interesting. My study of psychology indicated that providing positive reinforcement on a variable ratio schedule was the most effective for maximizing work place efficiency. Although, I do agree, that having a kind of bonding relationship between co workers and leadership is also an effective way to improve work efficiency. We work better with people we know better.

However, in dealing with other countries, this soft power stuff comes off as fake. It's like offering an empty hand on many occasion. "Yeah we stand for justice and equality for all" is just typically inappropriate in business or foreign relations transactions. Soft power has its uses, don't get me wrong, but it's most useful as a complement to hard power, not as a substitute.

Re: Soft power or hard power?

It's because you aren't backing up your claims of soft power

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Re: Soft power or hard power?

Korea is a perfect example of where hard power is needed. The soft power approach does not work with a man who starves his own populace for the sake of maintaining the largest army in the world.

However let's not forget the problems of hard power incorrectly applied. Pakistan is only now beginning to address its problems, long after getting a fleet of shiny F-16s.

Re: Soft power or hard power?

Still, why are they mutually exclusive???  Carrot and stick approaches, such as South Africa, prove that a willingness to use both is the key to power gaining.

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Re: Soft power or hard power?

> Zarf BeebleBrix wrote:

> Why are hard power and soft power mutually exclusive with one another? <



> Frenzy wrote:

> Abit of both is needed to run a country big_smile <

15 (edited by Justinian I 08-Jun-2009 19:38:46)

Re: Soft power or hard power?

> Zarf BeebleBrix wrote:

> Still, why are they mutually exclusive???  Carrot and stick approaches, such as South Africa, prove that a willingness to use both is the key to power gaining.>

I'm of the view that if nothing else, rely on hard power. But it's better to use them both, with soft power complementing the hard power. If you only rely on soft power, then you are in a situation where you have nothing to offer or deter. In that kind of situation, the resulting outcome is you will be taken advantage of.

In my opinion, Ghenghis Khan was brilliant as exercising both kinds of power. He was able to persuade and inspire men to obey and die for him, and he was also brilliant with coercion and providing incentives for remaining in his empire. We hear a lot about his ruthless battle tactics, but he was also charismatic and a a major promoter of trade. Alexander The Great was also brilliant with using both kinds of power. You knew he would own you if you messed with him, but he was also sensitive to religious and cultural differences. He was, for example, religiously tolerant and married in to the Persian royal family. When Darius was executed by his own guards, his response amounted to "you killed my father in law!"

16 (edited by Zarf BeebleBrix 08-Jun-2009 22:24:13)

Re: Soft power or hard power?

Okay, cool.  So we're in agreement that both are necessary.

That being said, I would argue that there's no way to judge whether one is better than the other because each one is needed in a different situation.  Generally, when in doubt, the use of both methods against the same target is an effective approach, as it allows nations to choose whether they want to be the subject of soft or hard power.  Once used, however, it would define, for the long term, whether hard or soft power was a better tool to be used. 

It's like comparing whether a syringe is better than a chainsaw.  Each one has their uses.  Just as you wouldn't try to operate on someone using a chainsaw, the US shouldn't threaten to nuke Canada over a trade dispute.  The trick isn't to come up with a "when all else fails" approach, but to better know the person you're dealing with so that you know which approach will work.  That's why I go for the carrots and sticks approach: It shows a pattern for long term relations with the target country.  An outright rejection of an offer indicates hostility, while acceptance, or even a counteroffer or negotiation, are indicators that soft power is a better tool than hard power.


If you use soft power in the wrong scenario, you look like a wimp, lose credibility, and are generally ineffective.  If you use hard power in the wrong scenario, you create enemies for absolutely no reason.  Intelligence fixes it.

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17 (edited by Justinian I 08-Jun-2009 22:32:54)

Re: Soft power or hard power?

I didn't say both are necessary, I said soft power can be complementary to hard power. If you are going to pick between any one of them, then I would consider hard power as more essential.

I think whether one is better than the other is a matter of testing whether people are more motivated by social incentives or economical/power ones. Are we more motivated to please people who share our values and are likeable, or are we more motivated to please those who have something tangible that we value or can take away something we value? While I can't cite any major study supporting the latter, I think based on personal experience and my study of history that the latter has much more weight.

Re: Soft power or hard power?

"I think whether one is better than the other is a matter of testing whether people are more motivated by social incentives or economical/power ones."

economical/power incentives are only motivational because of soft power persuading people that the economy and power is important. without soft power, hard power is useless.

Re: Soft power or hard power?

So Chamberlain's "general policy of appeasement" toward Nazi Germany was an example of soft power, and Hitler's annexation of Sudetenland contrary to the terms of the Munich agreement was an example of hard power?

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Re: Soft power or hard power?

Pretty much.  Although Hitler was pure hard power.  He was harder than a teenager who ate a bottle of viagra.

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Re: Soft power or hard power?

If you think Hitler was hard power then u are truly mistaking.  Ofcourse he was a lot hard power, but he also buildt an impressive sense of unity and common ideology to his people, uniting them. Dont be ignorant wink

LORD HELP OREGON

Re: Soft power or hard power?

We're talking pretty much about foreign relations here, though.

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Re: Soft power or hard power?

Well to be honest thats a flawed discussion, because soft power is most commonly and effectivly used when you need cooperation and team work etc. Althou it happens, it is not that common in foreign politicts, as it is a relationship between two countries and not two persons. For comparison i could argue that the internet is a useless tool, and is hardly ever used, well when it comes to using it for skateboarding anyways.

LORD HELP OREGON

Re: Soft power or hard power?

Then take that up with Justinian.  tongue

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